Marketing Tip: The Miseducation of Lead Generation

I recently hosted a webinar for The Calgary Marketing Association to discuss Lead Generation and some of the miseducation there is around this category.

I discuss things like:

• how to get started?
• what metrics to track?
• the issues I currently see right now in the sales and marketing department
• and, the mistakes I've seen many businesses make when working on a lead generation strategy.

Host: Derek Hovinga
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