On The Client’s Side Podcast, Shane Wenzel, CEO of Shane Homes, talks about several topics, including:
- Why leadership teams should publish their own content online to highlight authenticity, humanize the brand and build trust.
- The housing market in Calgary
- How "Build and Price Tools" like Ownly have helped buyers make purchasing decisions.
- How homebuyers do a lot of research before even visiting a sales center.
- We then talk about why transparency is important and why including pricing on their marketing materials positively impacts the business.
- Why do sales and marketing teams need to act as one?
- And why Customer Experience is the most important focus for Shane Homes and giving back to the consumer.
- And he ends the conversation with some home-buying advice.
Host: Derek Hovinga
Sponsored by Twenty20 Master Home Inspections
The Inbound Lab Podcast Network is Powered by The Inbound Lab