The Inbound Lab Podcast Network

Creator Cocktail Hour - Crafting Compelling B2B Content with Afton Brazzoni from Scribe National

November 16, 2023 The Inbound Lab
The Inbound Lab Podcast Network
Creator Cocktail Hour - Crafting Compelling B2B Content with Afton Brazzoni from Scribe National
Show Notes

Afton Brazzoni is a journalist turned content marketing expert at Scribe National.

In this episode, she shares her insight on making content valuable and relevant to your audience. We also touch on the tricky topic of measuring success in content marketing - something Afton breaks down into simpler terms.

Show notes:
Host: Derek Hovinga from The Inbound Lab
Guest: Afton Brazzoni from Scribe National

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