The Inbound Lab Podcast Network
The Inbound Lab Podcast Network is a marketing podcast that focuses on 3 streams hosted by Derek Hovinga, Owner and Inbound Marketing Strategist at The Inbound Lab.Tune in every Thursday to get one of 3 different streams:1) The Client's Side Podcast: A podcast where in-house marketing and business owners come on to talk about their experience working with external creative firms.2) The Marketing SIliloquy: Musings from a marketing solopreneur.3) Creator Cocktail Hour: Where different creators come on to talk about their approach to content creation.
The Inbound Lab Podcast Network
A Marketing Monologue - How to Sell Content Marketing to your Boss
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The Inbound Lab
Content marketing has become increasingly popular in the digital age. Businesses have realized that traditional methods of marketing, such as campaign-to-campaign advertising, are not just outdated but also expensive and ineffective when it comes to appealing to the modern consumer.
Here are some tips on how to sell the value of Content Marketing to your higher-ups.
Narrator: Derek Hovinga, Owner & Inbound Marketing Strategist at The Inbound Lab
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