The Inbound Lab Podcast Network
The Inbound Lab Podcast Network is a marketing podcast that focuses on 3 streams hosted by Derek Hovinga, Owner and Inbound Marketing Strategist at The Inbound Lab.Tune in every Thursday to get one of 3 different streams:1) The Client's Side Podcast: A podcast where in-house marketing and business owners come on to talk about their experience working with external creative firms.2) The Marketing SIliloquy: Musings from a marketing solopreneur.3) Creator Cocktail Hour: Where different creators come on to talk about their approach to content creation.
Episodes
44 episodes
Creator Cocktail Hour - Using "Marketing Muscles" to Grow Your Business with Mike Phillips
Mike Phillips is a solopreneur and seasoned marketing manager who has mastered using his marketing muscles to propel business growth.With a strong focus on content marketing as his secret weapon, Mike shares valuable insights and strate...
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40:39
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The Client's Side - Tech for Good with Lourdes Juan from Knead Technologies
Lourdes Juan is a Calgary-based entrepreneur and urban planner passionate about making a difference.Lourdes wears many hats, overseeing a diverse range of companies and non-profits she founded. From the tranquil retreat of
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43:12
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Creator Cocktail Hour - Advocating for what you believe in with Tara Slone from NBC Sports
Tara Slone is a musician, television host, and journalist. She is an inspiration who uses her voice and platform to advocate against hockey stereotypes and help hockey become more inclusive.In this episode, we talk ab...
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35:35
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Creator Cocktail Hour - Finding Your Passion with Priscilla Cherry
Priscilla is a charismatic storyteller, public speaker and activist. In this episode she comes on to talk about finding your passion, having imposter syndrome and being your authentic self. Its an inspiration conversation.
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31:57
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The Client's Side - Growing Your Brand with Content and Community with Katie Alvarez from Goodlawyer
In this episode, Katie Alvarez from Goodlawyer comes on to talk about Growing Your Brand with Content and Community - both of which are the heartbeat of brand success.We learn how to foster a sense of belonging and connection among your...
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34:56
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Creator Cocktail Hour - Crafting Compelling B2B Content with Afton Brazzoni from Scribe National
Afton Brazzoni is a journalist turned content marketing expert at Scribe National.In this episode, she shares her insight on making content valuable and relevant to your audience. We also touch on the tricky topic of measuring success i...
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33:32
A Marketing Monologue - Choosing the Right Content Marketing Partner
In a digital age where content is king, finding the right content marketing partner for your business can make all the difference. Here are some essential factors to consider when selecting a content marketing partner.
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4:59
Creator Cocktail Hour - Evolving Creativity with Comedian Jeff D'silva
Jeff D'silva is a comedian, writer, content creator and a good friend of Derek.In this episode, they talk about Jeff's comedy endeavours the way he approaches creating comedic content and how it's evolved. If you want to evolve ...
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36:21
The Client's Side - Balancing Fun and Sustainability with Brittany Trudeau from Aquatera
Derek Hovinga interviews Brittany Trudeau from Aquatera to discuss managing internal and external stakeholders, sustainable practices, and infusing the joy of creativity into marketing strategies. Discover the perfect blend of work and ...
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31:58
Creator Cocktail Hour - Personal Brand & Fighting Imposter Syndrome with Jon Montgomery
Jon Montgomery is a public speaker, host of Amazing Race Canada and an Olympic Gold Medalist.On today's episode, we talk about personal brand and the struggles of imposter syndrome.This is an inspiring conversation that all crea...
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38:16
A Marketing Monologue - How to Sell Content Marketing to your Boss
Content marketing has become increasingly popular in the digital age. Businesses have realized that traditional methods of marketing, such as campaign-to-campaign advertising, are not just outdated but also expensive and ineffective when it com...
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8:08
The Client's Side Podcast - Beth Kerr at Connect First Credit Union
Beth Kerr is the Brand and Communications Manager at Connect First Credit Union.In this episode, we talk about a variety of topics including her experience working with several external creative partners and aligning them with her inter...
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27:45
The Client's Side Podcast - Shane Wenzel from Shane Homes Group of Companies
On The Client’s Side Podcast, Shane Wenzel, CEO of Shane Homes, talks about several topics, including:
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28:07
Creator Cocktail Hour - Big Winter Classic Series - Willis Hoff
"Whatchu talkin' 'bout Willis?"Well, we're talking about Ai... with Willis Hoff from Hawk Design & Creative.Willis is a talented designer and web developer and was tasked with creating art with ai for Big Winter Classic....
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26:51
Creator Cocktail Hour - Big Winter Classic Series - Mandy Stobo
In the third episode of the Big Winter Classic series, well-known Calgary artist, Mandy Stobo comes on to talk about the work she creates, her incorporation of tech in her art pieces and her experience using AI for the Big Winter Classic
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25:58
Creator Cocktail Hour - Big Winter Classic Series - Eric Seymour from Rethink & OK Social
Eric Seymour from Rethink and OK Social comes on the podcast to discuss his journey into artificial intelligence.Get your tickets to Big Winter Classic here.
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18:29
Creator Cocktail Hour - Big Winter Classic Series - Darryl Sinclair from Sajak & Farki
Darryl Sinclair was tasked with leveraging cutting-edge AI technology to create an art piece for the Big Winter Classic. In this episode, we explore her journey to bring the right mix of AI tools to bring her vision to life. <...
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22:37
Creator Cocktail Hour: Big Winter Classic Preview (Ai and Creativity)
Big Winter Classic is utilizing local artists to create Ai prompted art.Tune in for a series of interviews with several artists as we talk about their creative process and their experience...
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1:45
A Marketing Monologue - Aligning Sales & Marketing Teams
In this Marketing Monologue, I talk about Aligning your Sales and Marketing Teams for the greater good of the business and for the customer.Hosted by Derek Hovinga...
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5:34
The Client's Side - Ashley Tyler from Alberta Cancer Foundation
In this episode, Ashley Tyler, senior marketing manager at Alberta Cancer Foundation, talks about her time working in diverse areas of business.Ashley is a bit of a unicorn. She started as a graphic designer, worked for an ad agenc...
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43:29
A Marketing Monologue: 👻 Don't Ghost Your Current Customers
Your current customers are your greatest marketing asset!So often, we forget to market to them. In this episode, I speak about how to use your current customers to increase retention, revenue and acquisition.Powered by
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7:37
A Marketing Monologue: Can AI Speed Up Content Creation?
In this episode, I talk about my first experience writing a blog through Artificial Intelligence.This podcast is brought to you by The Inbound Laband hosted by
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Season 1
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Episode 1
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5:27
Building Community Through Play with Hafiz Mitha from PlayCity
Play is our way of connecting the world. In this episode, Hafiz talks about why he started the PlayCity app and his experience working with app developers.Podcast powered by
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Season 2
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Episode 22
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31:13
[MUST LISTEN] Getting Buy-In for Your DEI Program with Mikiko Van Horn from Formidable PR
This is a must listen episode where we talk about diversity, equity and inclusion.We discuss how to get buy-in from your leadership teams and the importance a DEI initiative has on a business' bottom line.The Podcast is Powered ...
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Season 2
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Episode 21
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37:53
