The Inbound Lab Podcast Network
The Inbound Lab Podcast Network is a marketing podcast that focuses on 3 streams hosted by Derek Hovinga, Owner and Inbound Marketing Strategist at The Inbound Lab.Tune in every Thursday to get one of 3 different streams:1) The Client's Side Podcast: A podcast where in-house marketing and business owners come on to talk about their experience working with external creative firms.2) The Marketing SIliloquy: Musings from a marketing solopreneur.3) Creator Cocktail Hour: Where different creators come on to talk about their approach to content creation.
The Inbound Lab Podcast Network
Creator Cocktail Hour - Crafting Compelling B2B Content with Afton Brazzoni from Scribe National
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The Inbound Lab
Afton Brazzoni is a journalist turned content marketing expert at Scribe National.
In this episode, she shares her insight on making content valuable and relevant to your audience. We also touch on the tricky topic of measuring success in content marketing - something Afton breaks down into simpler terms.
Show notes:
Host: Derek Hovinga from The Inbound Lab
Guest: Afton Brazzoni from Scribe National
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